4M Personal Branding: The Proven 4 Step Program To Building A Powerful Personal

Description: 4M Personal Branding by Bjorn Austraat Estimated delivery 3-12 business days Format Paperback Condition Brand New Description The "4M" approach to personal branding provides you with a step-by-step guide to defining, communicating, and monetizing your brand while also looking ahead to ensure an optimum degree of brand flexibility and sustainability. The 4Ms are Market, Message, Money, and Meaning. Market - Mapping your customers business and emotional needs into a truly differentiated and effective value proposition Message - Creating a comprehensive and integrated personal communication strategy that makes the most of online and offline channels Money - Determining your personal cash flow requirements and differentiation value for profitable engagements and successful salary negotiations Meaning - Aligning your personal brand with your core values and ensuring future brand elasticity The first chapter ("Market") focuses on creating a detailed and differentiated value proposition that takes into account your competitive field, personal strengths and history, and customer needs. To get the word out about your brand, the second chapter ("Message") will guide you through creating a unified and comprehensive messaging strategy that makes the most of both familiar and slightly more unusual communication channels. To help you arrive at a credible and defensible pricing strategy for your own personal brand, the third chapter ("Money") will allow you to create your individual "P&L" (profit and loss) statement and calculate the cash value of your differentiation factors. Last but not least, the fourth chapter ("Meaning") will guide you through an in-depth evaluation of your personal brand to make sure its in alignment with your own sense of meaning, mission, and purpose in life. Author Biography Bjorn Austraat is a communication and personal branding expert with over 20 years of diverse experience in marketing and sales communication, international negotiations and business strategy. Details ISBN 1479334685 ISBN-13 9781479334681 Title 4M Personal Branding Author Bjorn Austraat Format Paperback Year 2012 Pages 96 Publisher Createspace Independent Publishing Platform GE_Item_ID:45430393; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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