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Book Title: Consumer Behavior Hardcover Rik, Hoyer, Wayne D., MacInnis, Debor
Number of Pages: 560 Pages
Publication Name: Consumer Behavior
Language: English
Publisher: Cengage South-Western
Subject: Marketing / General, Consumer Behavior, General
Item Height: 1 in
Publication Year: 2012
Type: Textbook
Item Weight: 47.3 Oz
Author: Deborah J. Macinnis, Rik Pieters, Wayne D. Hoyer
Item Length: 11.2 in
Subject Area: Business & Economics
Item Width: 8.8 in
Format: Hardcover
